Market Research Guides

Practical, no-fluff guides to modern qualitative research: classic methods, honest takes on the AI versions, and templates you can use today.

The library

AI Market Research: The Complete Guide

Learn how AI market research works, where it helps, its limits, five core methods, and how to run your first AI study in under an hour. (12 min read)

Synthetic Users, Explained

Learn how synthetic users work, what validation research shows, when to use them, where they fall short, and how to try an AI research panel. (9 min read)

80 Focus Group Questions That Actually Get Answers

Use 80 focus group questions organized by purpose—openers, product feedback, messaging, pricing, concept testing, and closers—with writing tips. (11 min read)

How to Run a Focus Group, Step by Step

Plan and run a focus group from objective to report. Compare recruiting, moderation, costs, timelines, and a faster AI-assisted alternative. (10 min read)

Online Focus Groups: The Complete Guide

Compare live video, asynchronous, and AI-simulated focus groups by cost, speed, and best use—and learn how to run an online study. (9 min read)

The Buyer Persona Template That Actually Gets Used

Copy a practical 9-field buyer persona template, see a completed example, learn which questions fill each field, or generate a draft with AI. (8 min read)

Put it into practice

Reading is the slow way to find out. Run a real study with the free AI tools or start free.