Market Research Guides

Practical, no-fluff guides to modern qualitative research: classic methods, honest takes on the AI versions, and templates you can use today.

The library

AI Market Research: The Complete Guide

What AI market research is, what it can and can't do, the five core methods (AI focus groups, polls, A/B tests, interviews, personas), and how to run your first AI study in under an hour. (12 min read)

Synthetic Users, Explained

Synthetic users are AI-simulated research participants. Here's how they work, what the research says about their validity, when to use them, when not to, and how to try a panel free. (9 min read)

80 Focus Group Questions That Actually Get Answers

80 proven focus group questions organized by purpose: openers, product feedback, messaging, pricing, concept testing, and closers, plus the rules for writing your own and a free way to test your guide. (11 min read)

How to Run a Focus Group, Step by Step

How to run a focus group from objective to report: planning, recruiting, moderating, and analysis, with realistic costs and timelines, plus the AI alternative that runs the same structure in minutes. (10 min read)

Online Focus Groups: The Complete Guide

Online focus groups compared: live video, asynchronous boards, and AI-simulated panels. What each format costs, when each wins, and how to run an online focus group this week instead of next quarter. (9 min read)

The Buyer Persona Template That Actually Gets Used

A buyer persona template with the 9 fields that actually change decisions, a fully worked example, the questions that fill each field, and a free AI generator that drafts the whole thing in seconds. (8 min read)

Put it into practice

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